Chelsea Dog Day 2026
August 7, 2026Premium Dog Portraits at Peter Jones Sloane Square
We’re delighted to be returning to Chelsea Dog Day, one of London’s biggest celebrations of all things dogs in this iconic West End location. Chelsea Dog Day partners with a huge range of luxury brands from the Cadogan Estate, bringing together a fantastic collection of premium dog-focused businesses with the Woof About dog market in Duke of York Square featuring a brilliant selection of independent vendors offering creative dog accessories, luxury treats, stylish outfits, gifts and more.
Peter Jones – John Lewis & Partners in Sloane Square will be our wonderful hosts on Saturday 3rd and Sunday 4th October. Following the huge response to last year’s event, Peter Jones has invited us to add an extra day on Sunday due to demand. As one of London’s most dog-friendly shopping destinations, it’s the perfect setting for a weekend celebrating the incredible bond between people and their dogs.
Book your photography session here! - Saturday & Sunday
Woof Photography’s Pop-Up Studio Experience
We’ll be creating a dedicated pop-up studio space on the 4th floor of Peter Jones, with a generous area designed to give visitors the full Woof Photography experience.
Our space will showcase our signature dog photography, premium products, framed artwork, and examples of our bespoke creations from Woof Portraits, alongside a selection of dog products from John Lewis.
Our pop-up sessions offer a shorter version of our full studio experience while still delivering the same high quality results, professional lighting and relaxed approach that helps us capture beautiful portraits of your dog.
Book Your Dog Photography Session
Sessions will run across both days and are available to book online in advance.
Each session lasts 20 minutes and includes:
- A professional studio setup with our signature lighting
- A choice of backdrop colours including pink, blue or cream
- Expert direction from our Jonny & Ryan
- Access to exclusive event offers on photography products
Whether you’re looking for a stunning portrait of your dog, a special gift, or simply want to celebrate your four-legged family member, Chelsea Dog Day is the perfect opportunity to experience Woof Photography.
Alongside our photography, Ryan from Woof Portraits will be showcasing his hand-drawn pet artwork, inspired by our portraits, with examples of his digital illustrations and ink drawings available to view and commission.
Join Us at Chelsea Dog Day
We can’t wait to meet hundreds of dogs and their humans over this special weekend in Chelsea. It’s always a joy to see the variety of personalities, breeds and characters that make every dog unique.
Spaces for our pop-up studio sessions are limited, so we recommend booking ahead to secure your preferred time.
Come and celebrate your dog with us at Peter Jones, Sloane Square, on 3rd and 4th October — we’d love to welcome you into the Woof Photography studio experience.